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3 posts tagged with "SEO / GEO"

Blog articles exploring how structured SEO becomes the foundation for GEO, making docs and content readable by search engines and generative AI.

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Structured Data: From Manual Root.js to a JSON-LD Plugin

· 7 min read
Florence
Florence
Expert Technical Writer

How my work on structured data eventually turned into a Docusaurus plugin

In my previous article, "I Took Control of My Metadata", I explained how I explored two different ways of injecting structured data into Docusaurus.

That work led me to a simple conclusion: for a bilingual, content-rich website designed for modern SEO (including SEO, GEO, and generative engines), none of the existing approaches were sustainable in the long run.

At that point, I had a choice: accept growing complexity… or change my approach entirely. That's how a third method emerged — and eventually, a plugin.

How I Took Control of My Metadata

· 8 min read
Florence
Florence
Expert Technical Writer

How I used structured data to control my digital identity

In a world where everything is data — our photos, documents, publications, websites — metadata has become a major strategic asset.
Search engines, generative engines, ATS platforms, freelance marketplaces, AI systems... they all read metadata before they read content.

Metadata therefore directly influences how search engines, generative engines, ATS, AI systems, and even internal tools interpret your content.
It has effectively become a form of digital identity, a semantic passport.

Unlike a PDF* or a static knowledge base, a website offers a decisive advantage: you can write your own metadata — and therefore control it.

How I Personally Did the SEO of My Website

· 5 min read
Florence
Florence
Expert Technical Writer

Implementing real-world SEO on a Docusaurus website, with GEO in mind

SEO is one of those topics everyone talks about, but few actually practice end-to-end on a real website. It is a real profession with real skills, and not something that can be improvised by simply stuffing the <head> with keywords.

When I built CoffeeCup.tech, I didn't want SEO to remain a theoretical checklist (as I confess, I did in my previous Hugo Coffee Cup website).